“With Great Health, Comes Great Opportunity.” — the motto at Horning Chiropractic & Acupuncture. Their website needed to live up to it.
Dr. Ben Horning is a second-generation chiropractor in Laguna Hills, California, treating everyone from kids to college and professional athletes — even celebrities. The practice had the reputation, the five-star reviews, and a busy shop of supplements and care products. What it didn’t have was a website working as hard as the clinic.
The Challenge
The old homepage buried the practice’s strengths: a generic template hero, long unbroken text, and a booking path that made visitors work to become patients. The store’s product pages had thin descriptions and inconsistent images. For a practice that lives on appointments, every extra click was a lost patient.
Before We Started
Approach
We rebuilt the site around one job: turning visitors into booked appointments. That meant a headline that makes a promise (“The friendliest, most effective chiropractic & acupuncture services in Laguna Hills”), paired calls-to-action above the fold, click-to-call everywhere, and the practice’s 5.0-star Google and Yelp reviews pulled front and center.
Then we went beyond pixels: we brought a camera into the clinic and filmed and edited custom b-roll of the office and treatments for the homepage hero — real footage of the actual practice, not stock video. We also overhauled the store, rewriting product descriptions and re-editing product imagery.
The Top Fold, Before & After
Solution Highlights
- Conversion-First Top Fold: A clear promise, two calls-to-action, phone number and hours visible without scrolling.
- Custom Video Production: We filmed, edited and delivered b-roll of the actual clinic for the hero — an asset the practice owns and still uses.
- Social Proof Up Front: Live Google and Yelp review feeds placed where new patients decide.
- Store Overhaul: Rewritten product descriptions and re-edited imagery across the supplement shop.
- Full-Site Refresh: Services presented as scannable cards, testimonial carousel, appointment form and map — every section pointing to booking.
The Results
- A homepage that leads with a promise and custom footage instead of a stock template — and makes booking effortless from any section.
- Professional video assets the practice owns outright — the b-roll we filmed still anchors their homepage today.
- And a happy client: hear it from Dr. Horning himself in the video above.
Get in Touch
If your website is making patients — or customers — work too hard to say yes, reach out. We talk real solutions, on time and on budget.