Brand Design

A brand is not a logo. It is the whole impression: the name, the mark, the colours, the typefaces, the tone, and whether all of it holds together when it appears in twelve different places.

We build the complete system and document it, so the work survives contact with the next person who touches it. For the Stone Alliance family of companies we unified three separate brands so they read as related without becoming interchangeable.

What we do

• Naming and brand strategy
• Logo and identity design
• Colour systems and typography
• Brand guidelines and style guides
• Custom illustration
• Print and collateral: business cards, signage, packaging

Who it suits

New companies choosing a name and a look, and established ones whose identity has drifted or was never properly defined. We have also picked up rebrands that stalled with another agency and finished them.

Talk about your brand