A logo refresh, a full brand system and a rebuilt website, delivered in seven weeks.
DDS Success is the online training platform of MGE Management Experts, teaching dental teams the administration and management side of running a practice: scheduling, collections, case acceptance, the parts nobody covers in dental school. The product was strong. The website underselling it dated to 2017 and looked it.
The Challenge
The old site led with a stock-photo hero, a wall of icons and a design language that had drifted far from the calibre of the training behind it. For a platform selling professionalism and systems to practice owners, the first impression was doing real damage. Ownership wanted the visual identity, the design direction and the site itself brought up to the level of the product, tied directly back to their goals for the business.
Phase One: The Brand
We started underneath the website. A refreshed logomark kept the equity in the DDS Success name while sharpening it into a wordmark and a compact icon for social platforms. Around it we built the full system: logo guidelines with clear space and usage rules, a blue-and-yellow palette anchored by #004E77 and #FFCF37, and a two-family type system pairing Acumin Pro SemiCondensed with Basic Sans.
Phase Two and Three: The Website
With the brand settled, we wireframed and designed the new site, then built it in WordPress on our hosting platform with security hardening, speed optimisation and SEO in place from day one. The new homepage sells the way the sales team does: a clear promise up top, the pain of endless staff-training cycles laid out honestly, pricing in the open, real testimonials from real dentists, and a free demo as the ask at every stage.
The Result
Delivered on the proposed six-to-seven-week timeline: brand identity, design direction, and a fast, fully functional marketing site turned over with editorial access. The platform now presents numbers worth bragging about, over 1,700 practices trained and more than 54,000 course completions, on a site that finally looks like it belongs to them.
DDS Success remains on our managed hosting: monitored around the clock, backed up locally and remotely, and kept current, with development time included every month for ongoing tweaks.
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